Nine of 10 poll respondents say they pay little if any attention to the ads they see on websites. Still, 61% say they have noticed ads that “seemed to be directed specifically” at them and that are related to websites they’ve previously visited. Two-thirds don’t believe Internet advertisers should be able to tailor pitches by collecting data that show where they’ve been prowling around in cyberspace.

What’s more, 61% of those surveyed don’t believe that the methods used in targeting ads are justified just to keep costs down so that people can visit websites for free.

Full story: http://www.usatoday.com/money/advertising/2010-12-14-donottrackpoll14_ST_N.htm